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Rupert Murdoch: The Media Mogul |
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"This is a guy who has to keep moving. In half a century of building News Corp., he has left everyone and everything behind. That applies to ideas. That applies to friends.... He'll do whatever he has to do to get the next deal done." - Neil Chenoweth, an Australian financial journalist in February 2003. "His executives fall over each other trying to out-praise his business acumen and flair, conveniently forgetting that not so long ago the whole News Corporation empire was one tiny financial heartbeat away from total collapse. How that unique News Corp. culture has been developed and sustained is one of the enduring mysteries." - David Salter, executive producer of the Australian Broadcasting Company's program, Media Watch in May 1998. "The winners will be those who capitalize quickly on changing opportunities. The challenge is to move early and innovate often." - Rupert Murdoch, Chairman, News Corporation, in the book 'Business the Rupert Murdoch Way.' IntroductionIn May 2003, all major US Television channels aired advertisements featuring photographs of media king Rupert Murdoch (Murdoch) along with tag line, This Man wants to control news in America.
The campaign alleged that, Murdoch wants more. Much more, unless we act now Rupert Murdoch is going to get his way.
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